The integration of ERP and BI offers a significant competitive advantage. Here's how: Market Analysis: BI can sift through market data and provide insights about consumer preferences, emerging trends, and competitive landscape. Armed with this information, you can tailor your products or services to meet market demands effectively. Resource Allocation: With ERP and BI, you can optimize resource allocation based on real-time data. For example, if a certain product is selling exceptionally well, you can shift more resources to produce and promote it, ensuring you maximize profits.
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